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Yes, the point was to illustrate that the Kindle lineup is confusing.
On one hand I agree, especially in that the Kindle went from one model to 11 variants in a short period of time.
On the other hand, I'd think the decision trees involved in selecting a Mac laptop would be just as complicated. ("Air or Pro? How much RAM? What size hard drive? Do I want Applecare?")
I don't think it will take long for people to figure it out. In addition, if the touch models take off, I wouldn't be surprised if Amazon slowly prunes the keyboard models in ~6 months.
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