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Cultural differences can result in people seeming to be rude, when that wasn't the intention.
Eg, in Britain and the US, it's perfectly "acceptable" to walk into a shop, have a look around, and walk out again, while ignoring the serving staff. In France or Germany, if you don't say "Good Morning" (or whatever) when you walk into a shop, you'll be thought of as being amazingly rude!
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