Also remember that the new Kindle Fire, with a 7" screen, is a real handy size, so will appeal to those who quite rightly criticize the iPad for being too awkward to easily transport. Being basically an oversized Android phone, Kindle Fire users wil be able to download an Android eReader App and READ EPUB FILES. So the Fire might well find its place as an up-market eReader, and not necessarily as a direct competitor in the Tablet market. And owners won't be locked into buying all their eBooks from Amazon, which present Kindle owners are. Amazon-haters could well find this as an acceptable compromise with their conscience.
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