Thread: How does Barnes and Noble respond?
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Old 09-29-2011, 12:35 PM   #53
ProfCrash
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Quote:
Originally Posted by stonetools View Post
What B&N could do: partner with a third party. How about this:

" B&N announces an historic partnership with Groupon to bring you the NTGO (Nook Touch Groupon Offers) and the NCGO (Nook Color Groupon Offers). Groupon offers will show up on your screensavers and you will get the same great deals every day that you once had to go the the Groupon website to get. In addition, the NTGO will be offered for the low, low price of $99 and the NCGO will be offered for $199."

Game on at that point, especially if Netflix comes to the B&N App Store.

I think that the bottom-line Kindle will not do well, simply because even if people are attracted to the price, the clumsy interface is just going to be too big of a turn-off. People will not sacrifice that much convenience for cheap.
SO Kindles get special local offers that are very similar to what you get from Living Social and Groupon.
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