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xianfox · 04-30-2008, 02:58 PM

Interesting read from Advertising Age.

It's a terminal decline, if you believe experts such as Jeffrey Cole, director of the Center for the Digital Future at the University of Southern California at Annenberg. His research suggests traditional media in general must learn to shrink but newspapers in particular are a special case. "When an offline reader of a paper dies, he or she is not being replaced by a new reader," he said. "How much time do they have? We think they have 20 to 25 years."

04-30-2008, 02:58 PM	#1
xianfox Ebook Addict Posts: 225 Karma: 2136 Join Date: Jul 2003 Location: Appleton, Wisconsin, USA Device: Onyx BOOX Note Air 4C, Palma	The Newspaper Death Watch Interesting read from Advertising Age. It's a terminal decline, if you believe experts such as Jeffrey Cole, director of the Center for the Digital Future at the University of Southern California at Annenberg. His research suggests traditional media in general must learn to shrink but newspapers in particular are a special case. "When an offline reader of a paper dies, he or she is not being replaced by a new reader," he said. "How much time do they have? We think they have 20 to 25 years."