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Originally Posted by jocampo
I don't think #1 is going to happen (costs) #2 ... hmmm.... I don't know. Amazon is losing money on those devices for sure. My believe is that they will recover that with actual product sales, via Kindle Fire, for instance: movie rentals, ebook purchases, etc.
B&N is not doing well in terms of cash flow. So I doubt they can go lower than 80 bucks or even lower than 100 bucks.
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The prices of the directly competing models, the Nook STR and the Kindle Touch without ads, are the same so I really don't see this as Amazon having broken any new ground on pricing with these new e-ink models, though the color model is interesting.