Quote:
Originally Posted by ProfCrash
I am not sure it will be easy for BN to do an Ad version like Amazon. Amazon has connections with a ton of different retailers and stores. It is easier for them to get agreement on ads and products.
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B&N has sold enough e-readers to be an attractive advertising platform (in my opinion). And as Amazon offers the advertising option for the new e-readers, I assume it has proven to successful for the advertisers.
So why should this not work for B&N?
And it is probably the only opion in they want to compete with Amazons lower prices.