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The new Kindles look a much better deal than the SHINY new Sony.
The matte finish, along with the improved way of turning pages (tapping, rather than finger-swiping), sold me.
I also like the non-touch Kindle, as it's weight is comparable to the PRS-350 (and I'd assume its size isn't too far off, but I haven't compared real specs), and it has side buttons. And it's damn cheap. £89 for the ad-free version on the UK Amazon site. Compare that to the £129-£139 that Sony is charging for its latest.
If Sony hadn't took the decision to release a product that appears to double as a vanity mirror, I'd be more torn, as I'm quite partial to the PRS-350 which I own. But they did, and more fool them. They (the new Sony devices) are going to look horrible in stores with spot lighting.
I buy all my books from Amazon as it is, and strip and convert them. I'd still do that if I owned an actual Kindle device, for archive purposes (and future proofing), but I'd keep the original DRM-riddled files on the Kindle and take advantage of Amazon's impressive cloud-based ecosystem.
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