Perhaps they wanted to give the early adopters a fair opportunity to cancel their orders, now that we know the $99 Kindle Touch is coming?
I believe this is not the first time Sony lets the product out the door only to pull it back in a few hours later. IIRC, the same thing was happening with PRS-600 two years ago. And the PRS-650 ended up getting an early firmware update. Perhaps the Chinese factory "forgot" to install the latest firmware release while rushing the mass shipments, and some last minute QA realized that they are shipping the Reader with broken firmware, or ADB enabled. So they pulled the units back from FedEx, instead of releasing a public firmware upgrade.
Now, pissing off your very best customers is never a good idea, but that is not the lesson Sony seems to be able to learn.
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