If nothing else, they have a number of classic rock songs they could use to advertise it with.
Jimi Hendrix, Arthur Brown, Kansas, The Doors, ELO, Johnny Cash (er, not quite rock), Jerry Lee Lewis, The Cult, etc
My pick though would be
The Mission off of Rush's
Hold Your Fire album.
Quote:
Hold your fire --
Keep it burning bright
Hold the flame
'til the dream ignites --
A spirit with a vision
Is a dream with a mission
I hear their passionate music
Read the words
That touch my heart
I gaze at their feverish pictures
The secrets that set them apart
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Eh, better than the hipster stuff Apple uses, anyway.