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Amazon's product names sneak a rare glimpse into their top-secret secret plans to conquer the world.
Consider--Kindle! A crap name I first thought. I scoffed. How wrong I was. Now it's synonymous with e-reader. More to the point, the name indicates that Amazon viewed the Kindle as the way to *start* a fire. The Kindle popularised the e-book market. So job well done there, and the magic name worked.
Now--Fire! What could this mean? Well, maybe Amazon is finally ready to take over the world. Do they expect the Fire! to take the market by storm and transform everything?
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