You might have missed the original thread, swelsh. We had the moral argument and some rather entertaining analogies, and it was driving out the more specific question.
Imagine you're talking to
Mr Burns. Being hated is not a problem per se; what matters is whether or not this course of action (see thread title) would save him more money than it costs. E-reads and Muso TNT was the specific example.
Note that E-reads' books are entirely innocent of what you seem to be accusing. They don't use DRM, so there's no obstacle to passing them on to your children.