We are lucky enough to have a coffee place just up the road where they roast their own beans, all fair trade. Some days if the wind is in the right direction we only have to go outside and sniff to get our fix. I agree that it is the freshness that goes a long way to make it taste good but you do need a good bean as well. We have little filters that sit in our mugs so that using ground coffee is nearly as quick as instant (which I don't drink if I can avoid it) and it saves having to get out the french press for 1 or 2 people.
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