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Originally Posted by stonetools
Kudos to Amazon for its rollout of its lending feature. Although I haven't tested it , yet, it seems to work pretty well.
I expect Amazon to look to build on and monetize this capability, since I'm sure it didn't create this feature just to be "friendly" . More on that anon.
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actually I think they did implament it because it was one of the glaring con's that were pointed out when trying to decide on which ereader to buy.
For it's first few years when it basically had no competition, I don't think they really cared all that much. Now that they don't have a stranglehold on the ereader market like they once did, they do have to make changes in order to maintain their position .
It's a reactionary move , no doubt. As is coming out with an ereader tablet similiar to the nook color.