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Traditional publishers still control the big PR points of the publishing game: Bookstore presence; major and minor media advertisement; cross-promotion; street visibility (grocery stores, airports, tourist traps); awards; best-seller lists; TV and event appearances; etc. It may be their single greatest advantage over small publishers and independent authors.
As long as a lot of consumers pick up their books based on exposure to these promotional points (and they do), writers know they can potentially sell more books through those who have access to those points. Until publishers' control over those points lessens, expect more authors to want to go through traditional publishers to sell their books.
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