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Originally Posted by kjk
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Amazon is not insisting on DRM-AUTHORS are insisting on DRM. IN any case, that somewhat radioactive issue is seperate from Amazon continuing with MOBI instead of EPUB.
My understanding-which may be wrong-is that Amazon shifted to Mobi format when it launched the Kindle in 2007 . The Kindle and Kindle store was well established when epub came along in 2008. Since then, Amazon continued in the mobi format while everyone else took up the epub format.
People have been calling for Amazon to switch formats, but unfortunately those folks have never offered a good BUSINESS reason ( rather than technical or aesthetic reasons) why Amazon should switch. Not surprisingly, it hasn't switched.
I expect it will switch when someone can justify to Amazon investors why it should spend the money and resources needed to switch. About the only the reason I can think of is if its necessary for the display of ebook, comic and magazine content on its upcoming tablets. `