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In terms of buying up other companies, etc., Amazon isn't doing anything that other companies (such as Google and Apple) aren't also doing.
I have been a customer of Amazon for years. Among other things, I like the selection (I buy all sorts of things, not just books), fast shipping (via Amazon Prime), easy returns, and yes, prices. Not everything I buy online is from Amazon, but I always check the site.
Of course, Amazon is not "my friend" at least not in the sense that the writer of the article person apparently thinks it should be. It's a business.
Do I like everything they do? Of course not. But what big company is perfect?
That being said, the article was interesting even if I don't necessarily have the same point of view and I look forward to reading part two.
And yes, the placement of the Amazon ad at the top of the page is a bit, well, unfortunate.
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