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What a profoundly stupid article!
Amazon is not my "friend." However, I am a consumer, and Amazon is extremely consumer-focused. And if there is a choice between serving me and serving the publisher, well, I'd rather the the on that Amazon serves.
And his point about Amazon being "deceptive" by not changing the names of Zappos or Audible or whatever, is more stupidity. First of all, one of the points of buying these companies is because they were already established in their particular area. If millions of people associate Zappos or Audible with shoes or audiobooks, it would be dumb for Amazon to change their name: that's a big part of the value. Secondly, there is no deception - audible and zappos both announced that they were being bought by Amazon, and offered customers the option of using their Amazon account instead of their Z or Aud. account.
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