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I'm not a huge Amazon person for only *some*of the reasons that the author mentioned.
I do hate Amazon's efforts to own the internet, though. In addition to the companies the author mentions Amazon also owns:
AbeBooks
AmazonLocal - Local deals like Groupon
AmazonWireless - cell phone kisok but amazon branded
Askville - Like Yahoo answer- amazon branded
Audible
Diapers.com
DPReview - digital Photograhy database
Endless - shoes (and clothes IIRC)
Fabric - what it says - sewing
IMDb - movies
MYHABIT - clothes
Shopbop - designer clothes and shoes
Small Parts - hardware store
Soap.com - home products
Warehouse Deals - amazon branded
Woot - this one just bothered me a lot. I loved Woot!
Zappos - mostly shoes but also clothes
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