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Sometimes I just trawl the Web for lists of the top books of all time and choose something from that list that strikes my fancy. Sometimes I'll start with a book I love on Amazon and go down the chain of others also bought until I find something interesting. Sometimes I'll pursue options suggested by others on MobileRead through threads like the 'book quote game' and 'what are you reading'.
My favourite method is to go to an actual bricks and mortar bookstore in town and wander the aisles and displays for things that catch my eye. I generally find better stuff in the physical world than in the world of bits.
After I figure out what to read than I figure out how I'm going to read it. I'll check Amazon and other on-line stores and if the prices are more than I want to pay for the e-book then I'll head over to my library's website and see if I can find it there. Or I'll head over to a physical book and see if that price is better. When I've found all this out I'll make a decision if it's a buy or a borrow option. If I can't figure that out, I'll just toss the title onto the WTR pile and find something else.
It's pretty unscientific how I find a new book and author, but pretty scientific once I figure out I want to read it.
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