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As a woman I perhaps ought to be in the market for women's fiction but I do find if I'm having a short browse in a bookshop that those pink covers often stop me even from picking up a book. They're a sort of shorthand for a giggly-girls-together sort of thing that doesn't appeal to me. If I were a writer of serious fiction aimed at women, I think I would be rather annoyed to find my work wrapped in such covers.
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