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Old 09-18-2011, 02:34 PM   #65
ilovejedd
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Quote:
Originally Posted by Andrew H. View Post
IMO, e-readers are no-brainers for the 10-15% of the population that reads more than 10 books a year. Paper books will stay with us because of the 40% or so of the population that reads only 1-2 books per year. They are not the best customers, but they are a large group.
One issue with this analysis, you're equating ebook readers with people using dedicated reader devices. People have computers, smartphones, tablets, etc on which to read ebooks. You don't have to purchase a dedicated reader just to read the occasional bestseller.
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