Look, it's VERY SIMPLE people. Words and concepts that are conveyed in print are MORE IMPORTANT and MORE SERIOUS than words and concepts that are conveyed audibly.
This is why you will always, ALWAYS, learn more from reading "Twilight" rather than listening to a multi-cast recording of Shakespeare's plays.
I can't believe how many of you don't understand that.
Also, the COLOR of the paper matters. Duh.

Everyone knows only doofuses read on green paper. Pink paper is the correct way to absorb the most meaning.
(Also, if your child learns differently than I think they should, then obviously you are a bad parent. I know way more about your child than you do, natch.

)