I thought they said they sell more e-books than paper books. How is 20% a bigger figure than the remaining 80%
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Originally Posted by SensualPoet
Ebooks will effectively replace paper books in a relatively short period of time. Publishers are reporting US revenues for ebooks will reach 20% in 2011. Revenues are also driving distribution patterns: argue about the details as you see fit, but Borders collapsed primarily because paper sales are harder to engage in profitably. Blockbuster is an example of the same consumer choice displacement.
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