Quote:
Originally Posted by Tony1988
Paperbooks are not going anywhere anytime soon. There are just too many people out there that dont want to spend the money or time on ereaders. They would rather buy used paperbacks which in the long run will be cheaper than ebooks. I know many people like this. Especially middle aged woman.
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The facts on the ground simply don't support your views. Paperbacks are selling in substantially lower numbers -- unit sales and revenue -- in 2011 vs 2010 (the trend began in 2010) in the US market where ereaders are most heavily "penetrated". People haven't stopped buying books: they've started to replace buying paper with ebooks.
Second, romance fiction is the single biggest beneficiary of ereaders and ebook buying trends. The ereader market -- unlike tablets -- is not dominated by 18-34 males. Women represent almost 60% of the market according to the most recent research and the overall age skew is 45+ for males and females.
Anecdotally, last month Sourcebooks held a $1.99 sale to celebrate the 109th birthday of Georgette Heyer whose fame rests squarely on several dozen romance novels. It caused something of a feeding frenzy in the Deals and Freebies section here at Mobileread.
