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Whether they are men or women, traditional publishers are simply doing what they are convinced will sell the most books. If that means calling them "chick-lit" and putting pink and green covers on them, so be it... unfortunately, it's working, and they're laughing all the way to the bank.
The best thing to be done is to publish books independently of the traditional publishers, and show them that the old labels and marketing methods aren't the only way to sell books anymore.
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