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I personally don't care about the term "chick-lit", as it does not determine whether or not I'll read the book. If the story sounds interesting I'll read it. That being said, when I hear "chick-lit" there are two automatic assumptions that come to mind:
1. One or more of the main characters is a woman.
2. Strong friendships and/or romance may be involved.
I have never actually equated the word "chick-lit" with the gender of the author. In fact, I've never read anything, except for maternity books, where I've cared about the gender of the author. Its not that important to me.
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