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Guy lit: most thrillers - Tom Clancy, Ian Fleming, Robert Ludlum, early Ken Follett, even early John LeCarre.
This genre hasn't really regained its footing (IMO) since the end of the cold war - having the fate of the world world in the balance, and/or pitting two fundamentally different (or are they? see LeCarre...) societies against each other makes for some powerful situations.
Also, since far more adult women read than men, the market for guy-lit isn't as compelling. Dan Brown's oeuvre could be described as "thrillers," but not particularly "masculine" ones. I don't recall Jason Bourne or Mack Bolan spending much time in a *museum.*
It's interesting that the author of the rant isn't objecting to the existence of the "chick-lit" genre (which is good, since "Confessions of a Shopaholic" and "The Nanny Diaries" and similar books are clearly a genre), but is objecting to the fact that other books about women are being put into the same genre.
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