Thread: Ebook prices
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Old 09-16-2011, 03:52 PM   #160
Elfwreck
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Quote:
Originally Posted by Pinecone View Post
If a new paperback costs $9.99. And a ebook of the same books is $9.99.

And an new printing of an old book is $9.99. Why would anyone expect the ebook version to be substantially less?
For the same reason that I expect the paperback to cost considerably less than the audiobook: substantially lower production costs, allowing for higher volume sales at lower cost to get a broader readership to encourage future sales, and a mostly non-competing market.

Nobody thinks a paperback is a lost audiobook sale. Why think that an ebook is a lost paperback sale--rather than, like the audiobook, a case of "if it's not available in the format I want, I'll get something else instead?"
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