
I'm a
Make Magazine subscriber and recently received Volume 01. In case you aren't familiar with Make, it's published by O'Reilly, and is focused on technology, hacks, and neat do-it-yourself projects.
On
page 134 of Make:01,
Mark Frauenfelder's article
Reading eBooks on a Palm Handheld: Discovering the pleasures of reading by backlight goes into eBook reading. Mark is editor-in-chief of Make as well as a fellow Zodiac owner

.
It's great to see eBook reading getting an entire article in Make's premiere issue, and is more anecdotal evidence that eBooks are gaining momentum and more mainstream acceptance.
Brian