Quote:
Originally Posted by elemenoP
I agree that it's normal to let stock run out when you have a new model coming out. But I do find it surprising that they chose not to update the 350 and 950. Those are more unique in the marketplace: there are tons and tons of 6" ereaders but not much in other sizes. Maybe the other sizes didn't sell well, who knows.
(oh dear, did I really say "more unique?" Someone shoot me please.)
eP
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That right there may have been part of the problem. The displays they used really weren't getting used anywhere else (except maybe the Aztak 5" reader). It's completely possible that the per-unit cost of the 5" and 6" models wound up being the same. That's a hard sale.
At least the expectation is that a 7" should cost more than the 6" models, but without any sales numbers, no idea if they were feasible from Sony's perspective. Maybe the 7" tablets are eating into the market for 7" e-ink readers.
Maybe they will come back at some point when Sony can prove that they can remain competitive in a tight market.