Quote:
Originally Posted by molman
Rather odd email in light of the others. I wonder how the online properties do, and will continue to without a BnM front as well. I mean I'd be tempted to create a new name and direct from the A&R and Borders domains if I was Pearson.
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I agree. The Border's name is poison - everyone has spent the last year thinking they are going out of business. I can't imagine why they want to keep the name when it would be so easy to redirect people to a new name without all that baggage.