afa, I honestly think that the developers don't expect users to read the way that some of us do. I think THEY think that we buy one book at a time on B&N.com, read, archive, repeat.
But, yes, they could
listen to the people on their own freaking forum. That'd be a start.
RedCanyoneer, I don't know, but I *assume* the new Sonys will also have this feature and they will be priced significantly lower than $400. So you might wait for those. (There's a thread around here somewhere.)
And don't feel bad -- I bought the Nook first by mistake myself. As I said, Sony really isn't advertising this difference like they should and could.
If you're using iPad, and therefor Stanza, you can at least organize your stuff in Calibre and see the organization through a Dropbox cloud library:
http://www.anamardoll.com/2011/03/er...-in-cloud.html
Once you download the book from your cloud storage, it would get dumped into the big pile, but this might help.