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In someway, yes it might annoy some long time customers, they really should have thought about giving loyal customers some options besides having to convert all formats themselves using third-party software.
But in the long run, I'm really happy with Sony's strategy in fell swoop consolidating their hardware, software platform, and ebook format. This is only way they can possibly compete with Amazon and B&N in the ebook reader market, at least in the United States.
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