It's not the airlines - it's your friendly FAA. They're the ones who mandate this sort of nonsense.
Two reasons for these pronouncements. First, because they just might interfere with the plane electronics. Since you can't prove your handheld whatever will NEVER interfere, the FAA assumes it can.
Second, the FAA doesn't want you distracted during take off and landing in case of an emergency. In case your pilot decides to do a Sully and fly into a flock of geese on a bright sunny morning, you need to be ready to ............. Oh wait, that flight was in the air several minutes after the geese before it landed in the river. You as a passenger could do - er, nothing.
It's the FAA. That group of clowns, drunkards, fools, knaves and misplaced village idiots is doing their best to hold aviation back to the Wright brothers days.
Just be glad you aren't a pilot and have to deal with them.
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