I believe zie meant that for every 1 person who buys 100 books, there are 50 people who buy 5 books (250 total), so therefore the publisher prices for the 250 book sales and not the 100 book sales.
I think there are several major problems with this theory, not the least being that the people buying 5 books a year are probably not buying backlist books from the early 1900s.
Many people buy to read and get rid of -- the collectors may well be in the minority. If it's $10 a read (eBook) and $1 a read (paper) and you're not planning to keep the book afterwards, well not only is the $1 used paper book a lost sale, it's a lost market. (I.e., people are going to keep reading and circulating the same paper book, whereas eBooks are one-purchase, one-user.)
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