Quote:
Originally Posted by Andrew H.
There an internet marketing meme out there that holds that mistreating customers can be good for business - especially if they complain about it - because it leads to more publicity and more google hits.
I don't know whether it will work for authors...but there are a lot more MR members who now know this guys name and may have even visited his website than there were yesterday.
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Sure, if your source of income is web-hits (and his may well be).
And if the "badness" of the book is something subjective or racy, it could drive sales up nicely. I once reviewed a "historical fiction" book on the Salem witch trials that read like a violent porn novel, and several people bought it based on my review out of morbid curiosity.
But I'm not sure that "bad spelling" will really drive the sales up. Although I can see a few people buying just to leave more bad reviews in revenge.
Still, if he's making the most money on web-hits, then yes, trolling is a very profitable strategy. Not the best way to ensure a strong author presence on Amazon, though.
