09-13-2011, 12:43 PM
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#1
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Posts: 3,408
Karma: 5647231
Join Date: Oct 2008
Device: never enough
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The Economist: Great digital expectations, or, Ikea hates books
http://www.economist.com/node/21528611
Quote:
TO SEE how profoundly the book business is changing, watch the shelves. Next month IKEA will introduce a new, deeper version of its ubiquitous “BILLY” bookcase. The flat-pack furniture giant is already promoting glass doors for its bookshelves. The firm reckons customers will increasingly use them for ornaments, tchotchkes and the odd coffee-table tome—anything, that is, except books that are actually read.
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Gawker's spin:
Quote:
No biggie, just a bookshelf that won't hold books. I don't think the publishing industry should be worried, because consumers like to put books in all sorts of different places, like the trash.
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