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Personally I just direct everyone to Smashwords, B&N, or Amazon. I have run my own store on my site, and have done the Paypal buttons, but in the end i found it simpler to just let people buy from people they already know and trust. That way refunds, mistakes in billing, and etc are not my problem nor do they hurt my name with the buyer. That way I can be a author, and other people can be a store. I do not need to be both.
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