I think one of the main reason Amazon went ahead with its tablet was that The NC was making such great inroads among women Women are apparently magazine readers to a far greater degree than men, and the NC blows the Kindle and other e-ink readers away as a presenter of magazine content.
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Even as the iPad remains the favorite son of the magazine business, publishers are discovering that the Barnes & Noble Nook Color is a very promising younger daughter.
Top sellers on the Nook Color are mostly women’s magazines, providing publishers with a new surprise outlet.
The Nook Color has surprised publishers of women’s magazines like O, The Oprah Magazine, Cosmopolitan and Women’s Health by igniting strong sales that rival — and in some cases surpass — sales on the iPad.
The success was not so easily predictable for a device that has been on the market only since November and faces stiff competition from Apple, Amazon and the Android-based tablets.
“We didn’t really know what to expect,” said Liz Schimel, executive vice president for digital media for Meredith, publisher of Family Circle, Better Homes and Gardens and other women’s magazines. “We regarded it as sort of a test. Would the Nook magazine experience resonate with consumers? We were extremely pleasantly surprised. I think Barnes & Noble has been very smart about creating a whole brand and a campaign that’s really targeted at their core mass audience which overlaps nicely with our audience.”
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B&N has been aggressive in pressing its advantage, and Amazon is rushing to catch up. B&N has been equally aggressive in pushing the NC as good for children's books, which also helps the NC among women.