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Originally Posted by anamardoll
I'm wondering the same thing afa. What's especially weird is that Sony isn't marketing the heck out of this relatively unique and VERY powerful feature on their models.
I seriously believe that the people making and marketing eReaders are not heavy users of same. Because this is obvious stuff to you and me.
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I agree completely. Everyone keeps on emphasizing the battery life and outdoor legibility, but these are features that are inherent in all eInk devices. There's nothing unique about them. What's the point of marketing your products as, "Hey, you know that feature that the Kindle has? Well, we can do it too. Not any better, if we're being honest, but just as good. So why don't you buy ours? Cuz, er... you know, it can do that. Wouldn't you like to own the 671st device that has an eInk display and its associated benefits (that are common to all)?"
Someone should tell all these manufacturers that rather than relying on their ereader division to "brainstorm" new ideas, they should just pop over to MobileRead and see what the actual consumers want and need. Then try to make a device that comes as close to that as feasible.