Quote:
Originally Posted by ATimson
Were it just distribution, probably. But ebooks also requires creating new assets - and new licenses in many cases - so it's not as easy to start with as one might hope.
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True enough, but that's a hurdle every new venture has to overcome. The major time sink in any content creation industry is the development of the content itself. Everything else, packaging, formatting, distribution, advertisement, et cetera is secondary to it. There's exceptions to this rule of course, the saying "All glitter and no substance." comes to mind, especially concerning overly dramatic advertising campaigns.
Once you've got the content ready the finished product is comparatively few steps away. Even if they had to start up an entirely new division to deal specifically with ebooks it would be nothing compared to the time it took to create the original content that they want to rework into new assets. That's what strikes me as surprising, ignoring this (again comparatively) cheap new distribution medium makes little fiscal sense in the long run.
No matter, for all I know they've got every single ebook ready to go, they're just waiting for the paint to dry on the digital covers. Here's hoping it's sooner rather than later.