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Originally Posted by anamardoll
Nope, full article is still masked for me, but I do not like the phrasing of the preview portion:
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I think you have misread it.
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As physical book sales fall, publishers' fixed costs are becoming more cumbersome. One area major publishers can cushion the blow is by keeping e-book prices higher.
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I believe the article writer means that the fixed costs (which are, tautologically, fixed) are not rising (since they cannot), but rather becoming a larger percentage of the gross sales, thus lowering the net.
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Yes, where does it say otherwise?
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In other words, the author seems to be saying that lower prices mean that the publisher makes less money.
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No, he is saying that as the number of physical books sold fall, the publisher makes less money per book, because the fixed costs become a greater proportion of the total cost.
They then say, as a separate point, that publisher are trying to make up for some of those losses by charging higher prices for eBooks.