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With the introduction of Kindle Singles and then of Quick Reads at the iBook store, the major publishers may have another way to appeal to the cheap reads buyer: offer shorter and intermediate length works by established writers at the indie book price point. If they offer a Steven King short story , a John Scalzi novella, or a long non fiction article by Mark Bowden at 2.99, then that will compete with works offered by indies at that price.
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