PPI (Pixels per inch) is what made me choose the 350 over every other device out there. It has 200 ppi vs 160 ppi on most devices. I actually had a kindle initially and thought I was going blind because all the text was blurry. Returned it and got the 200. Even with 200 I think there's room for improvement, but it's the best you can get in e ink right now.
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