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I wonder if the fact that most people buy a Kindle directly from Amazon makes a difference. As such they'd have you details on file and could offer it without a need to take your CC number again etc..? Just thinking out loud. Kobo doesn't as a rule have the same relationship, though I guess if you used their book service they'd have the associated account.
Either way I'd much prefer to be sent a unit and then send the faulty to them with the proviso that I'd be charge on my CC if I failed to do such. Waiting as long as baggins is not cool, such that if I was in the middle of a book I'd be rather annoyed.
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