Quote:
Originally Posted by pdurrant
If they want it to have an impact, they'll have to do something distinctive.
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Waterstones certainly needs to do something about their ebook prices, which are definitely on the high side.
But I think Gaunt is more interesting in trying to leverage the advantage he has with physical stores. If he was really smart he'd bring out a reader with a low-res camera on the back, just enough to allow you to scan a bar-code. So you browse for a book in the store, find one you like, scan the code and hit yes to purchase the ebook. No typing in names, no trying to search on a website, and why should you? You've already found the book you want and you're holding it in your hand. If he wants to 'improve the buying experience' he needs to make the link between browsing in his physical stores and getting the ebook on your reader as quick and easy as possible.