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This is a great idea - but it doesn't go far enough. They should add visual augmentation, too, to help imagine what it would look like. In fact, the words would probably get in the way of looking at those, so they could make it a purely audio-visual re-imagineering of the story. This would remove one of the key blockers in encouraging kids to read - it's often the words part that they struggle with - so there could be significant educational benefits.
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