I hadn't really noticed but I don't usually browse their website much. I normally spend more time on Amazon - it's more familiar to me and easier to navigate, so I find what I want there then do a search for a Nook Book on that title and then click the link.
I did spend some time at B&N today buying and yes, I did have to log my password in more than once so I guess I'm not 'cookied up' either. If I want to check something in my B&N library, I generally use the Nook for PC app.
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