Quote:
Originally Posted by Catlady
I'm not talking about production costs or relative prices of paper books and e-books. I'm talking about expanding the customer base by setting the price low enough to entice people who already own the book in paper to buy it again digitally.
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I honestly don't think publishers are worried about reselling the same books to those who already have them in another format... if you think about it, it doesn't sound logical. (To them, at any rate... not to a collector, a very different animal altogether.) You already have that series; now they want you to move on and buy
another series.
They want to sell the series to new readers, and so market and price the books as new according to what they want to profit from those new reader purchases.